Off Service Mom Co.
Friendship isn't a luxury. It's the difference between surviving your life and thriving within it.
1:1 coaching for women physicians ready to rebuild the margin in their life for the friend you'd call at 2am.
Heard the podcast? The program has evolved since we recorded. I'm now offering 1:1 coaching. Here's how to work with me.
The Problem
You keep telling yourself: I'm just "too" busy right now.
But busyness isn't always the reason. Sometimes it's the strategy, filling every quiet space in your life because it's in the quiet moments that the loneliness creeps in. So you keep filling them. And somewhere in all that filling, you lose track of what you actually like, and who you'd even do it with.
It was never lack of desire. It was never having a system built to survive a clinical schedule.
This is what I help you work through, not more advice on self-care, but a real system for building and sustaining connection in a life that's actually this full.
How Coaching Works
This isn't generic wellness coaching. It's building the skill of connection itself, so you can keep finding and keeping people, long after our work together ends.
The Transformation
When we're done, you won't just feel less lonely. You'll have the actual capacity to build and keep a real friendship, wherever your career takes you next.
You'll know exactly what's been quietly filling the space where connection should be, and what you're willing to let go of to make room. You'll have practiced reaching out first, even when it's uncomfortable, instead of waiting to be chosen. And you'll have, or be actively building, the kind of friendship where you can talk about the stress in your marriage, not just trade logistics in a group text.
This isn't a one-time fix. It's the skill of building connection, so the next move, the next city, the next scattered friend group doesn't undo it.
Getting Started
Six sessions over three months. Two 45-minute sessions per month, built around the IGNiTE framework.
$499
This is structured, guided work, not just conversation. By the end, you'll know exactly what's been filling the space where connection should be, and you'll have the skill, not just the plan, to build and keep the friendships you actually want.
Start with a free intake callNot sure if this is the right fit yet? Take the free Friendship Audit first.
Want to keep going after your six sessions? Continue with ongoing monthly coaching: two 45-minute sessions a month, $199/mo.
Not sure yet?
Not sure if this is for you? In 5 minutes you'll know exactly what's getting in the way of the friendships you want and whether coaching is the right fit.
Take the free quiz
About
Built by a physician who needed it herself.
I'm Cassie Burton Greenbaum, MD, a pediatric critical care physician, wife to a wonderfully supportive husband, mom to a 4-year-old, and the woman who sat in her car after long shifts with her hand on her phone and no one to call.
I started a book club. A mahjong group. Met moms at the park. Went to fitness classes. I showed up, but the connections never deepened. After 12 years of training and 3 moves, I looked up and realized I didn't have the community I thought I would have by now.
I built Off Service Mom Co. because I couldn't find what I needed, and I've since learned I'm far from the only woman physician who's felt this. Motherhood was my version of it. Yours might be a cross-country move for fellowship, a new hospital system, or just years of a schedule that never left room to build what you actually needed. The cause looks different for each of us. The isolation feels the same.
This is not a side project. This is the thing I wish had existed for me. It's what I'd want if I were the one still sitting in that car, wondering who I'd even call.
My work on physician loneliness has been featured on KevinMD, and I have been a guest on the Solving for Joy podcast.